Madonna is going cuckoo for coconuts, and maybe we should too!  She has invested nearly $1.5 million in a New York-based company called Vita Coco that makes coconut water.  Some other celebrity investors include Mathew McConauhey, Demi Moore, and singer Anthony Kiedis of the Red Hot Chili Peppers. 

Read About Madonna’s Investment in Vita Coco

What is coconut water

Coconut water is a liquid that is extracted from the inside of young, unripe, green coconuts.  A lot of people confuse coconut water with coconut milk, which is made from pureeing coconut meat and water, then straining it to remove some of the fat. 

Health Benefits of Drinking Coconut Water

  • Naturally Boost Immune System
  • Improves Intestinal Health
  • Increases Metabolism & Weight Loss
  • Balances Body PH
  • Detoxify & Fight Viruses
  • Stops Fatigue
  • Prevents Hypertension
  • Controls Diabetes
  • Aids in Circulation
  • Reduces Cancer Risk

Alternatives to fresh young coconuts

I mentioned Vita Coco already, but some other brands of coconut beverages include Zico Pure, and O.N.E.  I’ve tried two flavors of Vita Coco.  The passion fruit is a big thumbs up, and the acai flavored is a big thumbs down.  Go out and try one and let me know what you think!  Could coconut water become a threat to sports drink brands like Gatorade?  Would you switch over knowing the benefits? Or do you not believe the hype?